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From Blueprint to Burn: Creating a Workout Away Signature Class Concept from Scratch

Updated: Dec 30, 2023

Hi, I'm Chris, the creator of our Workout Away signature class concepts. In this blog, I'm going to take you behind the scenes and show you how we create, refine, and deliver our innovative class concepts at Workout Awazy, starting from the beginning!


woman in gym using her phone

1. Research: Testing The Market & Shopping Around


Our process begins with extensive research. We visit various gyms and studios, experiencing different class concepts firsthand. We get our fingers on the pulse as to what people are enjoying and what training styles are trending. Innovation is key to crafting workouts that our guests love and want to try again and again, so the best way to begin is to test out as much as we can.


2. Concept Creation: Defining Our Classes Unique Identity


Once we've gathered insights, we embark on the creative journey of concept creation. What sets our class apart; what do we want our members to gain from the experience, how do we want the experience to feel, and how will the new concept complement our other signature sessions. At this stage, we create a unique selling proposition (USP) that resonates with our Workout Away community.


friends happy working out together

3. Format Creation: The Winning Formula 

 

The class format is meticulously crafted as it sets the foundations of the session. If we don't get the format right, the delivery won't feel as intended, and our guests won't get the benefits promised in our USP. We also consider our trainer team members, their preferences, and the unique environments of our retreat destinations, including different equipment availability. Each time the class is delivered, it needs to feel tailored and authentic, so solid foundations are a non-negotiable.


4. Training Manuals: Knowledge is our Foundation


No stone is left unturned when it comes to educating our trainers. Comprehensive training manuals, sometimes spanning up to 30 pages, are drafted to ensure every aspect of the class is understood. This knowledge becomes our ultimate strength, and keeps our classes a consistent top level regardless of who is in charge of delivery.


people in the beach enjoying views

5. Online Training: Getting Our Trainers Up to Speed


Once we have our training manuals, we create online training resources. Our trainers then spend a few hours familiarising themselves with the concept and the fundamentals using our online instructor portal. This on-demand education for our trainers can be completed anytime, anywhere.


6. In-Person Instructor Training: Bringing Concepts to Life


Each year, we hold up-skill training for the whole team. We all get together in London and immerse ourselves in all things Workout Away. Up-skill education isn't about endless PowerPoints. In these sessions, we apply learning in a practical setting, simulating a real class environment. This allows our trainers to refine their skills and ensure seamless delivery.


woman happy and smiling while working out

7. Marketing Materials: From Concept to Your Screen


With the groundwork laid, we develop a compelling marketing campaign and launch our concept to our audience. A photoshoot captures the essence of the class, and we flood our social media, emails, and website with exciting footage. It's not always easy to communicate a concept, so we make sure that the messaging is clear and concise so that our audience can easily understand the USP.


8. First Class: Witnessing the Fruits of our Labor


The moment arrives as our first classes kicks-off. It's a gratifying experience to watch our vision come to life and watch our guests in-resort experience the class for the very first time. 


9. Feedback: Continuous Improvement


Our commitment to excellence doesn't end with the first class. We gather feedback from our guests and trainers to make adjustments and improvements year after year. 



Consistency as a Pillar of Excellence


By delving into the details of each concept, we cultivate a consistent workout experience on every retreat. This consistency is our hallmark, enabling us to expand our family of trainers and destinations while maintaining the same high standards. Our returning guests get to know our signature class concepts by name, and regardless of who their trainer is, they know exactly what to expect.


Embracing Innovation in 2024


As we gear up for 2024, the spirit of innovation continues to drive us. We're thrilled to announce two exciting class concepts: a core strength and stability program and a skill-based program, helping our guests perfect techniques outside the traditional class environment.


The journey from conception to the finished product of a Workout Away signature concept is a labour of love and dedication. Every step, from the initial research to the big launch of a new class, is infused with passion for our cause - To bring people together who love to live well, have fun and connect with others.


Our commitment to meticulous detail, continuous education, and innovation ensures that each Workout Away retreat is not just a fitness destination but an experience that our guests want to repeat year after year. 


To find out more about the Workout Away signature class concepts, click here - https://www.workoutaway.com/workouts



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